It's rediculous anyway. I don't buy tires based on a name. What the hell is sumitoma supposed to 'tell' me? or kuhmo 'ecsta's?
I look at tread pattern, sidewall strength, and wear ratings. I hope no one buys tires based on a name. I didn't buy a 300zx cause i thought it sounded cool. I bought one cause, eh... cause, ... well... hell i dunno.